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To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line. Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech—one of the foremost experts in the field of consulting—this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you: Develop a successful marketing plan Understand the marketing ins and outs of a small consulting firm Find new clients Get your clients to refer you to other clients Implement inexpensive and effective marketing tools Develop creative marketing ideas Retain the clients you have today Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference. Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be—and stay—successful.

This contemporary, state-of-the-art textbook provides the fundamental knowledge needed to succeed as entry-level internal audit professionals. This collaborative effort by educators and practitioners will reflect 21st century real-world auditing. Contents will include internal auditing theory, concepts, and applications all intended to help users to begin to think like auditors. In addition to classroom use, this textbook is perfect for in-house training, custom seminars, and IIA chapter and affiliate programs. Free International Standards for the Professional Practice of Internal Auditing on CD with purchase.

We offer a companion website for templates that are used in conjunction in the book. See http//custom.cengage.com/customtext/websites/cook_9781285115429.

We offer a companion website for templates that are used in conjunction in the book. See http//custom.cengage.com/customtext/websites/cook_9781285115429.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.6

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."—Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

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The pressures upon students from employers are greater than ever. Demands for a highly skilled workforce in a digitalized economy mean that higher education institutions need to do more to prepare their student bodies for this new way of working. The geographical boundaries set by traditional on-campus courses prevent most universities from allowing online students to engage in community service. Online service-learning responds to this limitation by initiating the transfer of in-person community service to the online environment. E-service learning addresses the growing demand for flexible online courses and programs. Anchored in research and supported by eight years of successful implantation, this book presents an award-winning e-service-learning model which allows students to enhance their employability with real work experience. Faculty can go beyond theory while building their service requirements, and may use e-service-learning to offer real world applications and hands-on experience. Clients benefit from pro bono services, and universities are able to fulfill their strategic goals, serve the community-at-large, and grow their online programs by offering students a unique online course experience.This book advocates a model and instructions for faculty to successfully integrate a remote service-learning and consulting component in an online course making this an illuminating text for higher education researchers and leaders alike.

The pressures upon students from employers are greater than ever. Demands for a highly skilled workforce in a digitalized economy mean that higher education institutions need to do more to prepare their student bodies for this new way of working. The geographical boundaries set by traditional on-campus courses prevent most universities from allowing online students to engage in community service. Online service-learning responds to this limitation by initiating the transfer of in-person community service to the online environment. E-service learning addresses the growing demand for flexible online courses and programs. Anchored in research and supported by eight years of successful implantation, this book presents an award-winning e-service-learning model which allows students to enhance their employability with real work experience. Faculty can go beyond theory while building their service requirements, and may use e-service-learning to offer real world applications and hands-on experience. Clients benefit from pro bono services, and universities are able to fulfill their strategic goals, serve the community-at-large, and grow their online programs by offering students a unique online course experience.This book advocates a model and instructions for faculty to successfully integrate a remote service-learning and consulting component in an online course making this an illuminating text for higher education researchers and leaders alike.

The ultimate do-it-now guide to getting started in Managed Services. Now includes chapters on Cloud Services, bundling, and more.Whether you're a NEW Computer Consultant or an experienced technician making the move to managed services, this is the perfect book for you!The book includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more! Downloadable content includes forms, checklists, and spreadsheets you can customize for your business.The #1 selling book on managed services! Now with ten new chapters, this is the ultimate guide to building a successful managed service business.

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The Seven Principles of Professional Services details the prerequisite knowledge that every consultant must master when delivering complex professional services. Coupled with the author's and his industry colleagues' real life examples of success and failure, these principles provide every consultant with actionable guidance to improve their service quality. Professional services consultants are walking a dangerous high wire between the success of their customers and the ongoing success of their firm. To maintain balance and walk this tightrope successfully, a consultant needs a strong set of principles that can be relied upon in the heat of a customer engagement. Through detailed analysis of his own experience as a consultant, a customer, and a professional services executive, Shane describes in detail the seven principles of professional services that have led him and others to repeated success. If you have been a consultant for ten minutes or ten years, this book will help you assess how well you deliver your service today and enable you to identify ways to elevate it in the future. Doing so will benefit your customer, your firm and your career.

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Edited by a seasoned Legal Nurse Consultant (LNC), this reference is for nurses who provide consultative services, both in-house and independently, to attorneys, insurance companies, risk management departments, government agencies, and others. It examines the roles of LNCs in a variety of practice environments and legal areas. Designed to meet the needs of both novices and advanced practitioners, Legal Nurse Consulting: Principles and Practice focuses on the skills, processes, and information requisite to quality LNC practice.Written and reviewed by experienced, practicing LNCs, chapters include topics such as:the LNC's role in professional negligence, product liability, toxic tort, and criminal litigationlife care planning and damages assessment the nurse as expert witnessworking with expertspreparing and evaluating deposition and trial testimonyprinciples of legal writinglegal theorymedical record and case analysismedical literature researchclient interviews and communicationsindependent medical examinationsdiscovery/disclosurealternative dispute resolution and medicationtrial preparation and trialthe LNC's role in the insurance industry and in risk managementbusiness principles for the LNCethics, professionalism, and standards of practice for LNCs

Today rapidly changing organizations need the best tools for driving high performance, meeting customer needs, measuring outcomes and improving service delivery. This book shows students and professional evaluators how to effectively use the tools of internal evaluation to determine a business or program's effectiveness, efficiency, economy and performance. The author combines his extensive experience and theory into an indispensable resource for students, novice internal evaluators, experienced evaluation professionals and for managers responsible for evaluating their own programs.

Today rapidly changing organizations need the best tools for driving high performance, meeting customer needs, measuring outcomes and improving service delivery. This book shows students and professional evaluators how to effectively use the tools of internal evaluation to determine a business or program's effectiveness, efficiency, economy and performance. The author combines his extensive experience and theory into an indispensable resource for students, novice internal evaluators, experienced evaluation professionals and for managers responsible for evaluating their own programs.

This book will help you start earning money in your OWN business with the wealth of information it provides. It includes steps to start your own business (and estimated start up costs); how to define your services and set billing rates (includes average billing rates); how to improve your knowledge and experience; obtain new clients and effective marketing ideas; details about websites, client engagements, market opportunities, growing the business, and MUCH more. The book includes results of a national survey of QuickBooks ProAdvisors about their annual income, use of engagement letters, over 300 comments and advice on things they wish they had known sooner or done differently, their KEYS to SUCCESS and more! Bookkeepers, accountants, tax preparers, and consultants will all find beneficial information in the book. With your own business, you can decide what hours you want to work, services to provide, and work from home if you choose! This book will help you SUCCEED!

Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!

Management consultancy is a key sector in the economic change toward a service and knowledge economy. Originally published in 2006, this book explains the mechanisms of the management consulting market and the management of consulting firms from both economic and sociological perspectives. It also examines the strategies, marketing approaches, knowledge management and human resource management techniques of consulting firms. After outlining the relationships between transaction cost economics, signaling theory, embeddedness theory and sociological neoinstitutionalism, Thomas Armbrüster applies these theories to central questions such as: Why does the consulting sector exist and grow? Which institutions connect supply and demand? And which factors influence the relationship between clients and consultants? By applying both economic and sociological approaches, the book explains the general economic changes of the previous thirty years and sharpens the relationship between the academic disciplines.